Bival Valdobbiadene
Rebranding / Labels / Packaging
Bival is a long-established winery in Valdobbiadene, producing Prosecco DOCG.
They chose us for an extensive rebranding project, carried out on the occasion of a generational transition and aimed at completely renewing their image.
The process began with the restyling of the logotype, continued with the creation of the new website, and the update of all communication materials — from labels to promotional supports — to build a consistent, contemporary, and recognizable identity.
Logotype restyling and coordinated image
The starting point was the restyling of the logotype, a graphic reinterpretation that preserves the recognizability of the original mark while updating its proportions, typography, and color palette.
From this foundation, a coordinated visual system was developed, summarized in a brand manual that defines rules, spacing, and color variations to ensure consistent use of the logo in every context.
Coordinated communication materials
The new visual identity was applied to all communication materials: business cards, wine technical sheets, flyers, a small company catalog, advertising pages, tasting placemats, and materials for trade fairs.
Each item was designed with precise visual consistency, in continuity with the brand’s new image.
The work also included the creation of content and the website, available in Italian, English, and German, to support the company in international contexts.
Labels and packaging
The labels and packaging project was developed in close continuity with the coordinated visual identity.
The key visual draws on the gentle lines of the company’s surrounding hills, graphically interpreted by the artist Aldo Rebuli, becoming a distinctive graphic element for the entire product line.
The labels, printed in letterpress on textured paper with specific finishing, are complemented by dedicated graphics for caps, capsules, and cages, completing the bottle’s overall appearance.
Boxes for 2, 3, and 6 bottles also follow the same visual language, ensuring a consistent communication across all supports.
