Nuovair
Website / Content
Nuovair is a company specialized in the production of systems and solutions for cooling and refrigeration, operating internationally. Its long-standing experience in the sector and strong focus on innovation have made the company a reliable and competent reference, able to meet the needs of diverse markets with a comprehensive and constantly evolving offering.
The project’s goal was to establish a solid and coherent digital presence, capable of clearly presenting the wide range of products and solutions, while highlighting the company’s technical expertise and global scope. A dedicated section, accessible upon registration, completes the information offering by providing technical documentation, product datasheets, and manuals for professional operators and clients.
Particular attention was given to the mobile experience, optimizing layouts and functionalities to ensure accessibility and smooth navigation even in dynamic usage contexts.
Product families, technical sheets, and key information are easily accessible, maintaining order and readability across all screen sizes.
The graphic design revolves around an essential and orderly aesthetic, created to support the communication of a technical and structured company. The chosen colors evoke the world of refrigeration and help define a recognizable visual identity, consistent with the company’s coordinated branding.
A set of custom icons was created to accompany and simplify the reading of technical content, while the site structure is designed to offer linear navigation, facilitating the consultation of data and the features of each product.
The work also included the organization and drafting of textual content, provided in eight languages to support the company’s global operations.
