Perlage Winery
Website / e.commerce / SEO optimization
The history of Perlage is a hymn to tradition and sustainability: since 1985, this winery has been a benchmark in the production of exclusively organic Prosecco Superiore DOCG. Building on a relationship of collaboration spanning over a decade, the project focused on modernizing the online sales infrastructure, ensuring that the values and excellence of their wines continued to be communicated effectively and accessibly through the digital channel.
The intervention involved the analysis and revision of the entire content structure and the implementation of a new e-commerce platform. The main challenge was to create a complete platform, capable not only of facilitating purchasing but also of narrating the company's commitment—thanks to a dedicated section for articles and in-depth content—designed for an audience increasingly attentive to quality and ethics.
Alongside product sales, an area dedicated to winery visits and experiences was also integrated, equipped with an intuitive and flexible booking system.
The result is a tailor-made digital solution, enriched with numerous custom functionalities, which serves as a concrete tool to support Perlage's long-term growth and vision.
Custom made e-commerce
Creating a monobrand e-commerce means finding the right balance between enhancing the brand's identity and building a solid, easy-to-use sales system that can grow over time and is tailored to user habits.
For Perlage Wines, we started with an in-depth analysis of the content structure, essential for defining a truly effective category subdivision from an SEO perspective. This initial phase allowed us to build a clear, organized, and user-search-oriented catalog.
We integrated custom discounts, tailor-made payment methods, and a simple purchasing experience designed for the Italian market. The system is completed by retargeting and the newsletter, which work together to offer targeted seasonal promotions, while the automatic request for reviews after purchase helps strengthen trust and perceived quality.
Mobile optimization
The design of the mobile version covered every aspect of the user experience: from menus redesigned for immediate navigation, to the purchase process optimized for tablets and smartphones. Readability was carefully addressed, as were the size of images and graphic elements, adapted to ensure clarity and fast loading times.
Touch interactions were also optimized, with buttons and spacing rethought for more comfortable use. Overall performance was improved by reducing superfluous elements and favoring smoother loading. All custom functionalities were made fully usable on mobile devices as well, maintaining consistency with the desktop version.
The color palette, the fonts used, and the key visuals are optimized for the web and faithfully reflect the corporate communication guidelines provided.
