Ceramica Dolomite
Corporate website
A New Beginning.
Since 2022, Ceramica Dolomite has returned to being an independent, fully Italian-owned company that invests in the development of its people and in the Borgo Valbelluna plant, where all ceramic items conceived and designed by Italian designers are produced.
The Company therefore launched an extensive corporate rebranding project, assigning us the development of the new institutional website.
The main goal of the project was to offer the user a clear, fast, and intuitive tool to easily navigate the product catalogue, finding descriptive, photographic, and technical materials with minimal effort. The product catalogue is complemented by the institutional areas, featuring historical and corporate information, and the technical areas, containing technical materials useful for both the final customer and the installer.
SEO strategy and site architecture
Starting from a keyword research and the intent map, a new product structure was created with logical categories, and the menu was updated to optimize user navigation and indexing. At the same time, the individual product page was developed, including the management of variants, features, accessories, technical data, and drawings.
Specific content guidelines were provided, and the technical intervention included on-page code optimization and redirects to preserve the authority of the old site. Finally, the effectiveness of the strategy is ensured through periodic post-publication analysis and monitoring.
Mobile optimization
Navigation on tablets and mobile phones is smooth and functional thanks to a careful analysis and simplification of navigation paths.
The graphic interface has also been streamlined while maintaining all the features present in the desktop version of the site, such as the color change option on product pages.
The color palette, fonts, and key visuals used are optimized for the web and faithfully reflect the corporate communication guidelines provided.
